Recently, a lot of our fans have asked for more details about the San Francisco Street Food Festival. Here's an inside look at why our connection to the festival is so important to us.
On August 18th Peas of Mind will be joining roughly 80 other local food businesses here in SF for the 4th Annual SF Street Food Festival. Although we are a national brand now, Peas originated in the Vermont kitchen of Jill, our Founder and later got her start preparing mass production (by herself!) with the help of La Cocina's incubator program. La Cocina, the non-profit incubator kitchen located here in SF originally dreamt up and organized the first SF Street Food Festival and four years later, still successfully continues to do so- and let me tell you- it is awesome. Our relationship with La Cocina is one that we pride ourselves on and as a graduate of the program Jill has remained connected and active in the La Cocina community by serving as a mentor to program participants, is a member of their admissions committee and volunteers her time consulting with many of their food businesses.
Each year, La Cocina grants Peas an annual invite to their Street Food Festival; and we couldn't be more honored. Four years later, CNN has called this one of the world'd best food events, SF Weekly called it the most important event in food for the Bay Area and with sponsors like Saveur Magazine and Whole Foods we are expecting a turnout of over 50,000 people!
This year we are Ready to Rock the Party that Rocks the Party by showcasing all of our Peas products in our food truck and couldn't be more excited to be part of such a huge event for SF, La Cocina and the food community as a whole. With the amount of Tweeting, Facebooking, Instagramming and Blogging we keep seeing focused around the festival, it is no doubt going to be a super fun time!
If you're a local the the San Francisco Bay Area be sure to stop by our truck and say, "Hi" and for those that can't make the trip, we'll be sure to keep you in the loop with photos on our Facebook page all throughout the day!