The power of Elmo

Here at Peas of Mind, our mission is to get kids to eat their veggies (as well as give parents a little Peas of Mind about the food they are feeding their children).  We reinvent those unhealthy dishes kids love, like fries and pizza and infuse them with TONS of veggies, making nutritious versions of kid's favorites, the whole family will enjoy.  With that being said, we love hearing about great ways to get kids to eat their vegetables, which was why we were so intrigued by the Elmo Study.  The Elmo study was a study done that compared children’s choice of broccoli versus chocolate, “unsurprisingly, 78% of the kids chose the chocolate, and just 22% chose the broccoli. But when an Elmo sticker was placed on the broccoli and an image of a generic cartoon character was stuck on the chocolate, half of the children chose the broccoli. 

This got us wondering, do you have any tricks up your sleeves when it comes to enticing your children to choose broccoli over chocolate? We knew a mom who called all vegetables “sports candy” and her son just loved his “sports candy.”  He would gobble down, Brussels sprouts (his favorite variety of “sports candy”) because it made him strong, powerful and ready to play his favorite sport, soccer.   Share your stories with us and let other parents know how you get their kiddos to scarf down broccoli, brussel sprouts and beets. 

Find out more about the Elmo Study here:
http://foodpsychology.cornell.edu/outreach/brand.html